| 000 | 00784nam a22002538i 4500 | ||
|---|---|---|---|
| 999 |
_c36635 _d36635 |
||
| 001 | 019251247 | ||
| 020 | _a9780198809999 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 4 | _a658.8 BA MA |
| 100 | 1 |
_aBaines, Paul _931661 |
|
| 245 | 1 | 0 |
_aMarketing _cPaul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti |
| 250 | _a5th ed. | ||
| 260 |
_aOxford : _bOxford University Press, _c2019. |
||
| 300 |
_axxxiv, 738 p. : _bcol. ill. _c27 cm |
||
| 500 | _aPrevious edition: 2017. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _93 |
|
| 650 | 0 |
_aMarketing _xManagement _92 |
|
| 700 | 1 |
_aFill, Chris _99847 |
|
| 700 | 1 |
_aRosengren, Sara _99848 |
|
| 700 | 1 |
_aAntonetti, Paolo _921185 |
|
| 856 |
_uhttps://elibrary.gemzplatform.com/dt71 _zEbook |
||
| 942 |
_2ddc _cREGULAR |
||