000			01775cam a2200301 i 4500
999			_c36773 _d36773
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008			200212b xxu||||| |||| 00| 0 eng d
010			_a2004053299
020			_a9780273757870
040			_aUOWD
082	0	0	_a658.872 JE ST
100	1		_aJelassi, Tawfik, _d1957- _932031
245	1	0	_aStrategies for e-business : _bcreating value through electronic and mobile commerce : concept and cases _cTawfik Jelassi, Albrecht Enders, Francisco J. Martínez-López
246	3	0	_aCreating value through electronic and mobile commerce :
250			_a3rd ed.
260			_aHarlow : _bPearson Education, _c2014.
300			_axliii, 733 p. : _bill. ; _c25 cm.
500			_aPrevious edition: 2005.
504			_aIncludes bibliographical references and index.
520			_aThis book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
650		0	_aElectronic commerce _91605
650		0	_aElectronic commerce _zCase studies _vEurope _932032
650		0	_aIndustries _xTechnological innovations _xEconomic aspects _932033
650		0	_aStrategic planning _9318
700	1		_aEnders, Albrecht _932034
700	1		_aMartínez-López, Francisco J., _d1960-, _932035
942			_2ddc _cREGULAR