| 000 | 01057cam a22003014a 4500 | ||
|---|---|---|---|
| 008 | 060316s2006 enka 000 0 eng | ||
| 010 | _a 2006008964 | ||
| 020 | _a074944665X (pbk.) | ||
| 035 | _a(OCoLC)ocm65187302 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bU53 2006 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 | _aCheverton, Peter. | |
| 245 | 1 | 0 |
_aUnderstanding brands / _cPeter Cheverton. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2006. |
||
| 300 |
_ax, 139 p. : _bill ; _c22 cm. |
||
| 490 | 1 | _aCreating success | |
| 500 | _a"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?". | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aProduct management. | |
| 700 | 1 |
_aCheverton, Peter. _tHow Come Your Brand Isn't Working Hard Enough? |
|
| 830 | 0 | _aCreating success. | |
| 005 | 20170126093508.0 | ||
| 001 | 21211 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3689 _d3689 |
||