| 000 | 00697aam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c36980 _d36980 |
||
| 001 | 016048627 | ||
| 008 | 200210b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a2011048789 | ||
| 020 | _a9780071782821 | ||
| 020 | _a0071782826 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 0 | _a658.802 GO UP |
| 100 | 1 |
_aGoodson, Scott _932769 |
|
| 245 | 1 | 0 |
_aUprising : _bhow to build a brand--and change the world--by sparking cultural movements / _cScott Goodson |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2012. |
||
| 300 |
_axiii, 256 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _934512 |
|
| 650 | 0 |
_aSocial movements _919238 |
|
| 942 |
_2ddc _cREGULAR |
||