000			02309cam a2200265 i 4500
999			_c37026 _d37026
001			19979164
010			_a 2017302663
020			_a9781119365792
040			_aUOWD
082	0	4	_a658.11 AU DI
100	1		_aAulet, Bill _932881
245	1	0	_aDisciplined entrepreneurship workbook _cBill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder
260			_aHoboken, New Jersey : _bWiley, _cc2017.
300			_axxi, 263 p. : _bcol. ill. ; _c26 cm.
500			_aIncludes index.
500			_aIntended as a companion volume to "Disciplined Entrepreneurship" by the same author.
505	0		_aHow do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
520	3		_a"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.
650		0	_aEntrepreneurship _zHandbooks, manuals, etc. _932882
650		0	_aNew business enterprises _zHandbooks, manuals, etc. _932883
700	1		_aUrsache, Marius, _eIllustrated by _963355
700	1		_aSnyder, Chris, _eEdited by _963356
856			_uhttps://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp _zLocation Map
942			_2ddc _cREGULAR