| 000 | 01787pam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c3718 _d3718 |
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| 001 | 21245 | ||
| 010 | _a 2008046777 | ||
| 020 | _a9780470284247 (trade : cloth : alk. paper) | ||
| 020 | _a0470284242 | ||
| 040 | _aDLC | ||
| 082 | 0 | 4 | _a658/.049/0951 |
| 100 | 1 |
_aGupta, Anil K., _d1949- _951486 |
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| 245 | 1 | 0 |
_aGetting China and India right : _bstrategies for leveraging the world's fastest-growing economies for global advantage / _cAnil K. Gupta, Haiyan Wang. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _cc2009. |
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| 300 |
_axvi, 254 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 229-238) and index. | ||
| 505 | 0 | _aChina and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. | |
| 520 | _aPresents a guide for multi-national corporations considering expansion into both China and India, covering topics such as the benefits of reduced cost structure, a boosted global technology and innovation base, and the acquisition of a competitive edge for resources while leveraging the complementary strengths of each country. | ||
| 521 | 2 | _aAdult | |
| 650 | 0 |
_aMarketing _zChina. _963271 |
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| 650 | 0 |
_aMarketing _zIndia. _963272 |
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| 650 | 0 |
_aGlobalization. _91400 |
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| 650 | 7 |
_aMarketing _zChina. _963271 |
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| 650 | 7 |
_aMarketing _zIndia. _963272 |
|
| 650 | 7 |
_aGlobalization. _91400 |
|
| 700 | 1 |
_aWang, Haiyan. _951489 |
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| 856 |
_uhttps://uowd.box.com/s/2glxikuzj0wtk1gbox3iexrxsdoyx9b7 _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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