| 000 | 00904cam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 080131s2007 at a b 001 0 eng d | ||
| 010 | _a 2008360400 | ||
| 020 | _a9780470814697 (pbk.) | ||
| 020 | _a0470814691 | ||
| 040 |
_aANL _beng _cDLC _dANL _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415 _b.M29754 2007 |
| 082 | 0 | 4 |
_a658.8 _222 |
| 245 | 0 | 0 |
_aMarketing : _bcore concepts and applications / _cW. Pride ... [et al.]. |
| 250 | _a2nd Asia-Pacific ed. | ||
| 260 |
_aMilton, Qld. : _bJohn Wiley, _c2007. |
||
| 300 |
_axxii, 558 p. : _bcol. ill ; _c26 cm. |
||
| 500 | _aPrevious ed.: 2006. | ||
| 504 | _aIncludes bibliographical references (p. 535-547) and index. | ||
| 520 | _aIntroductory marketing textbook. | ||
| 650 | 0 |
_aMarketing _vTextbooks. |
|
| 700 | 1 | _aPride, William M. | |
| 526 | 0 |
_aMARK101 _5UOWD |
|
| 005 | 20170126093511.0 | ||
| 001 | 21250 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3723 _d3723 |
||