| 000 | 01265cam a2200349 a 4500 | ||
|---|---|---|---|
| 008 | 070621s2008 njua b 001 0 eng | ||
| 010 | _a 2007024980 | ||
| 020 | _a9780131986220 | ||
| 020 | _a0131986228 (13: 978-0-13-198622-0) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aGV188.3.U6 _bS29 2008 |
| 082 | 0 | 0 |
_a790.2 _222 |
| 100 | 1 | _aSayre, Shay. | |
| 245 | 1 | 0 |
_aEntertainment marketing & communication : _bselling branded performance, people, and places / _cShay Sayre. |
| 246 | 3 | _aEntertainment marketing and communication | |
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axxii, 489 p. : _bill ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aLeisure industry _zUnited States _xMarketing. |
|
| 650 | 0 |
_aPerforming arts _zUnited States _xMarketing. |
|
| 650 | 0 |
_aEntertainment events _zUnited States _xMarketing. |
|
| 650 | 0 |
_aAmusements _zUnited States _xMarketing. |
|
| 650 | 0 |
_aTourism _zUnited States _xMarketing. |
|
| 650 | 0 |
_aRecreation _zUnited States _xMarketing. |
|
| 650 | 0 |
_aConsumer behavior _zUnited States. |
|
| 650 | 0 |
_aCommunication in marketing _zUnited States. |
|
| 005 | 20170126093512.0 | ||
| 001 | 21258 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3731 _d3731 |
||