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040			_aUOWD
082	0	0	_a658.8 KA LU
100	1		_aKapferer, Jean Noel _933789
245	1	4	_aThe luxury strategy : _bbreak the rules of marketing to build luxury brands _cJean Noel Kapferer and Vincent Bastien
250			_a2nd ed.
260			_aLondon ; _aPhiladelphia, PA : _bKogan Page, _c2012.
300			_axi, 395 p. : _bill. ; _c24 cm.
500			_aFormerly CIP. Uk
504			_aIncludes bibliographical references (p. [377]-381) and index.
520			_aIt is having established itself as the definitive work on the essence of a luxury brand strategy. This book defines the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
526			_aGLUX900
650		0	_aLuxuries _xMarketing _914739
650		0	_aLuxury goods industry _914743
650		0	_aProduct management _914762
700	1		_aBastien, Vincent _933790
856			_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361473006666 _zEbook
942			_2ddc _cCRS