| 000 | 00887cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 070322s2008 njuab b 001 0 eng | ||
| 010 | _a 2007272985 | ||
| 020 | _a9780471755272 (pbk. : alk. paper) | ||
| 020 | _a0471755273 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF1416 _b.K68 2008 |
| 100 | 1 | _aKotabe, Masaaki. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a4th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2008. |
||
| 300 |
_axxii, 682 p., 12 p. of plates : _bill. (some col.), col. maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. |
|
| 700 | 1 | _aHelsen, Kristiaan. | |
| 526 | 0 | _aMGMT389 | |
| 005 | 20170126093513.0 | ||
| 001 | 21269 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3742 _d3742 |
||