| 000 | 01020nam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c37420 _d37420 |
||
| 001 | 019388809 | ||
| 020 | _a9781292262062 | ||
| 020 | _a1292262060 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 4 | _a659.1 MO AD |
| 100 | 1 |
_aMoriarty, Sandra _934167 |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice _cSandra Moriarty, Nancy Mitchell, Charles Wood, William Wells |
| 246 | 1 | 0 | _aAdvertising and IMC |
| 250 | _a11th ed. | ||
| 250 | _aGlobal edition. | ||
| 260 |
_aHarlow : _bPearson, _cc2019. |
||
| 300 |
_a664 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes Internet access. Includes ebook access. Previous edition: 2015. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _9669 |
|
| 650 | 0 |
_aCommunication in marketing _9165 |
|
| 700 | 1 |
_aMitchell, Nancy, _d1950- _934157 |
|
| 700 | 1 |
_aWood, Charles _933833 |
|
| 700 | 1 |
_aWells, William D. _933832 |
|
| 856 |
_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361498006666 _zEbook |
||
| 942 |
_2ddc _cREGULAR |
||