000			01433nam a22002538i 4500
999			_c37427 _d37427
001			019568514
008			220328b xxu||||| |||| 00| 0 eng d
020			_a9781292304021
040			_aUOWD
082	0	4	_a658.84 GR GL
100	1		_aGreen, Mark C. _99146
245	1	0	_aGlobal marketing _cMark C. Green, Warren J. Keegan
250			_a10th ed.
260			_aUpper Saddle River : _bPearson, _cc2020.
300			_a627 p. : _bill. ; _c28 cm.
520			_aGlobal Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
526			_aMARK957
650		0	_aExport marketing _98614
650		0	_aInternational trade _9504
650		0	_aMarketing _xManagement _92
700	1		_aKeegan, Warren J. _99144
856			_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361171206666 _zEbook
942			_2ddc _cREGULAR