000 | 01011aam a22002771i 4500 | ||
---|---|---|---|
999 |
_c37688 _d37688 |
||
001 | 019379615 | ||
008 | 200607b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781526483560 | ||
020 | _a1526483564 | ||
040 | _aUOWD | ||
082 | 0 | 4 | _a658.827 BA DI |
100 | 1 |
_aBatat, Wided _932386 |
|
245 | 1 | 0 |
_aDigital luxury : _btransforming brands & consumer experiences _cWided Batat |
260 |
_aLondon : _bSage, _c2019. |
||
300 |
_axvi, 258 p. ; _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references (pages 239-249) and index. | ||
505 | 2 | _aThe digital luxury experience revolution -- Realms of the digital luxury experience -- Digital luxury experience: what's next? | |
650 | 0 |
_aLuxuries _xInternet marketing _935400 |
|
650 | 0 |
_aLuxuries _xMarketing _914739 |
|
650 | 0 |
_aBranding (Marketing) _935649 |
|
650 | 0 |
_aBrand name products _99163 |
|
650 | 7 |
_aBrand name products _99163 |
|
650 | 7 |
_aBranding (Marketing) _935649 |
|
650 | 7 |
_aLuxuries _xMarketing _914739 |
|
942 |
_2ddc _cREGULAR |