000 | 01776nam a2200253 a 4500 | ||
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999 |
_c37872 _d37872 |
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001 | 54919 | ||
020 | _a9781337296526 | ||
082 | _a658.4012 PE GL | ||
100 | 1 |
_aPeng, Mike W., _d1968- _99214 |
|
245 | 1 | 0 |
_aGlobal strategic management _cMike W. Peng |
250 | _a4th ed. | ||
260 |
_aMason, Ohio : _bSouth-Western, Cengage Learning, _cc2017. |
||
300 |
_axxx, 525 p. : _bill. ; _c24 cm. |
||
500 | _aIncludes references and index. | ||
500 | _aNote: International edition | ||
505 | 0 | _aPart 1: FOUNDATION OF GLOBAL STRATEGY. 1. Strategizing Around the Globe. 2. Managing Industry Competition. 3. Leveraging Resources and Capabilities. 4. Emphasizing Institutions, Cultures, and Ethics. Part 2: BUSINESS-LEVEL STRATEGIES. 5. Growing and Internationalizing the Entrepreneurial Firm. 6. Entering Foreign Markets. 7. Making Strategic Alliances and Networks Work. 8. Managing Global Competitive Dynamics. Part 3: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring, and Restructuring. 10. Strategizing, Structuring, and Learning Around the World. 11. Governing the Corporation Around the World. 12. Strategizing With Corporate Social Responsibility. Integrative Cases. | |
520 | _aHelps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesses entering a new market; and reveals what domestic companies must do to survive foreign competition. It also helps you prepare for your exams and for your career. | ||
526 | 0 | _aTBS984, MGNT981 | |
650 | 7 |
_aStrategic planning _9318 |
|
650 | 7 |
_aBusiness planning _9681 |
|
650 | 7 |
_aInternational business enterprises _xManagement _9722 |
|
856 |
_uhttps://oldmy.uowdubai.ac.ae/library/login/login4.html _zEbook |
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942 |
_cEBOOK _2ddc |