| 000 | 01337cgm a2200229u 4500 | ||
|---|---|---|---|
| 007 | vz | ||
| 008 | 100413s2009 |||--- vleng|u | ||
| 110 | 1 | _aLi, Charlene | |
| 245 | 1 | 0 |
_aCreating winning social media strategies _h[videorecording] / _cCharlene Li. |
| 260 | 0 |
_aMill Valley, CA : _bKantola Productions, _cc2009. |
|
| 300 |
_a1 x DVD ; _c54 min. run. time. |
||
| 440 | 0 | _aStanford executive briefings | |
| 500 | _a1 x DVD. | ||
| 520 | _aProgram Highlights: How to attract customers with tools like blogs, Facebook and Twitter.The benefits of social medias two-way relationships and the risks. How to stay in command while giving up control. A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers. | ||
| 650 | 4 |
_aTechnology _vTraining video. |
|
| 650 | 4 |
_aOnline social networks _vTraining video. |
|
| 650 | 4 |
_aInternet marketing _vTraining video. |
|
| 005 | 20210624160512.0 | ||
| 001 | 32503 | ||
| 003 | UOWD | ||
| 942 | _cDVD | ||
| 999 |
_c38035 _d38035 |
||