000 02039cgm a2200241u 4500
007 vz
008 100915s2006 |||--- vleng|u
100 1 _aAmos, Daniel P.
245 1 0 _aPeople-first management
_h[videorecording] :
_bcreating a culture of trust /
_cDaniel P. Amos.
246 _aPeople-first management : creating a culture of trust
260 0 _aMill Valley, CA :
_bStanford University,
_cc2006.
300 _a1 x DVD ;
_c50 mins.
440 0 _aStanford executive briefings
500 _a1 x DVD.
520 _aProgram Highlights,The cornerstones of good business: credibility, respect and fairness. How to give your employees a vested interest in your company's success. The critical need for setting clear expectations and acting accordingly. There's more to AFLAC's success than just simply a duck. Granted, this advertising campaign has skyrocketed AFLAC's brand awareness in the US (up from 8% just a decade ago). However, as Daniel Amos points out, name recognition carries a significant burden. Once you become a household name, any wrong move you make will be remembered. Ultimately, Amos believes that his company's success has come from a reputation for doing the right thing and for putting employees first. Amos follows two straightforward management principles: he sets clear expectations, and he listens to employee concerns. But his focus is not just communication it's communication followed by action. Amos ensures that employees experience an evenhanded response to their input, and he provides a reward system that gives them a vested interest in the profitability of the company. When employees trust the company to go the extra mile for them, they go the extra mile for customers. It is this level of integrity and customer service that has created shareholder returns for AFLAC that are double the market average.
650 4 _aLeadership briefings.
650 4 _aPersonnel management.
650 4 _aCorporate culture.
005 20210624160513.0
001 32947
003 UOWD
942 _cDVD
999 _c38044
_d38044