000			02118cgm a2200241u 4500
007			vz
008			100915s2009 |||--- vleng|u
100	1		_aGupta, Anil K., _d1949-
245	1	0	_aLeveraging China and India for global advantage _h[videorecording] / _cAnil Gupta.
246			_aLeveraging China and India for global advantage
260			_aMill Valley, CA : _bStanford University, _cc2009.
300			_a1 x DVD ; _c56 mins.
440		0	_aStanford executive briefings
500			_a1 x DVD.
520			_aProgram Highlights Why you can't afford to ignore these emerging giants. Four common "mindset" mistakes most companies make. Lessons to learn from the few companies that got it right.A successful China or India strategy is likely to become a matter of survival for multinational companies. China's GDP will catch up to that of the U.S. by 2025, predicts Professor Gupta. By 2050, GDP of both China and India will reach or surpass that of the U.S., Europe and Japan combined. Strategies that capture market share, talent, and innovation opportunities in these emerging giants necessitate understanding their unique yet complementary strengths. China and India share distinct economic realities: they offer mega markets and mega growth via micro customers; they are platforms for reducing global costs and boosting innovation capabilities; and they are springboards for the rise of new competitors. Most companies ignore these realities, but instead see only the opportunity for off-shoring and cost reduction. Other common mistakes include failing to recognize the sheer scale of their growth potential, making generalizations based only on what is known about their largest cities, and failing to tailor existing strategies not designed for countries rich in market size while poor in per capita income. Professor Gupta describes successful efforts based on broader perspectives and multi-pronged, multi-year strategies.
650		4	_aMarketing _zChina.
650		4	_aMarketing _zIndia.
650		4	_aGlobalization.
005			20210624160513.0
001			32949
003			UOWD
942			_cDVD
999			_c38046 _d38046