| 000 | 01160cgm a2200205u 4500 | ||
|---|---|---|---|
| 007 | vz | ||
| 008 | 091021s2000 |||--- vleng|u | ||
| 100 | 1 | _aKilcullen, John. | |
| 245 | 1 | 0 |
_aHow to build a brand _h[videorecording] / _cJohn Kilcullen. |
| 260 |
_aMill Valley, CA : _bKantola Productions, _cc2000. |
||
| 300 |
_a1 x DVD ; _c49 mins. |
||
| 440 | 0 | _aStanford executive briefings | |
| 500 | _a1 x DVD. | ||
| 520 | _aProgram Highlights. Avoiding the temptations to dilute your message. Why "branding" is more than just a buzzword. A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the strategies and tactics that took the For Dummies® brand from one obscure computer manual to a publishing empire that touches on a wide array of lifelong learning topicsbusiness, sports, art, wine, gardening, home improvement, and beyond. Kilcullen explains the reasons this brand enjoys such widespread recognition and unparalleled growth in its field. | ||
| 650 | 4 | _aMarketing and Sales. | |
| 005 | 20210624160516.0 | ||
| 001 | 34576 | ||
| 003 | UOWD | ||
| 942 | _cDVD | ||
| 999 |
_c38078 _d38078 |
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