000			01843nam a2200265 a 4500
999			_c38111 _d38111
001			54919
020			_a9780357512364
082			_a658.4012 PE GL
100	1		_aPeng, Mike W., _d1968- _99214
245	1	0	_aGlobal strategy _cMike W. Peng
250			_a5th ed.
260			_aMason, Ohio : _bSouth-Western, Cengage Learning, _cc2017.
300			_axxx, 453 p. : _bill. ; _c24 cm.
500			_aIncludes references and index.
500			_aNote: International edition
505	0		_aPart 1: FOUNDATION OF GLOBAL STRATEGY. 1. Strategizing Around the Globe. 2. Managing Industry Competition. 3. Leveraging Resources and Capabilities. 4. Emphasizing Institutions, Cultures, and Ethics. Part 2: BUSINESS-LEVEL STRATEGIES. 5. Growing and Internationalizing the Entrepreneurial Firm. 6. Entering Foreign Markets. 7. Making Strategic Alliances and Networks Work. 8. Managing Global Competitive Dynamics. Part 3: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring, and Restructuring. 10. Strategizing, Structuring, and Learning Around the World. 11. Governing the Corporation Around the World. 12. Strategizing With Corporate Social Responsibility. Integrative Cases.
520			_aHelps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesses entering a new market; and reveals what domestic companies must do to survive foreign competition. It also helps you prepare for your exams and for your career.
526	0		_aTBS984, MGNT981
650		7	_aStrategic planning _9318
650		7	_aBusiness planning _9681
650		7	_aInternational business enterprises _xManagement _9722
856			_uhttps://oldmy.uowdubai.ac.ae/library/login/login10.html _zEbook
856			_uhttps://oldmy.uowdubai.ac.ae/library/login/login9.html _zeBook
942			_cEBOOK _2ddc