000			01677nam a22002657a 4500
999			_c38121 _d38121
001			63910
020			_a9781292241586
040			_aUOWD
082	0	4	_a658.87202854678 CH DI
100	1		_aChaffey, Dave _92142
245	1	0	_aDigital marketing : _bStrategy, implementation and practice / _cDave Chaffey, Fiona Ellis-Chadwick
246			_aDigital marketing : strategy, implementation and practice
250			_a7th ed.
260			_aHarlow : _bPearson Education, _cc2019.
300			_axxvii, 702 p. : _c27 cm.
500			_aPrevious ed. published as: Internet marketing, 2012.
504			_aIncludes bibliographical references and index.
520			_aNow in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
526			_aMARK901
650		0	_aInternet marketing _91603
650		7	_aOnline marketing _91606
700	1		_aEllis-Chadwick, Fiona _92143
856			_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_elibro_books_ELB222817 _zEbook
942			_c3DAY _2ddc