000			02325nam a2200205 a 4500
999			_c38155 _d38155
001			62512
008			220315b xxu||||| |||| 00| 0 eng d
020			_a9781259712357
082			_a658.84 CA IN
100			_aCateora, Philip R. _98613
245	1	0	_aInternational marketing _cPhilip R. Cateora ; John Graham ; Mary C Gilly
250			_a18th ed.
260			_aDubuque : _bMcGraw-Hill, _cc2020.
300			_axxxii, 682 p. : _bill. ; _c28 cm.
520			_a"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- Provided by publisher.
650			_aExport marketing _98614
700			_aGraham, John _951784
700			_aGilly, Mary C. _98615
942			_cREGULAR _2ddc