000 02478 a2200181 4500
999 _c38178
_d38178
001 nam a22 7a 4500
008 220511b xxu||||| |||| 00| 0 eng d
020 _a9781292276540
082 _a658.802 HO MA
100 _aHooley, Graham J.
_955060
245 _aMarketing strategy and competitive positioning
_cGraham J. Hooley
250 _a7th
260 _aPearson
_c2020.
300 _a618p.
520 _a
856 _uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003362207106666
_zEbook
942 _cEBOOK