| 000 | 00746 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c38343 _d38343 |
||
| 001 | nam a22 7a 4500 | ||
| 008 | 231207b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781292411217 | ||
| 082 | _a659.1 CL IN | ||
| 100 |
_aClow, Kenneth E. _915054 |
||
| 245 |
_aIntegrated advertising, promotion, and marketing communications _cKenneth E. Clow, Donald Baack |
||
| 250 | _a9th ed. | ||
| 260 |
_aHarlow : _bPearson, _cc2021. |
||
| 300 |
_a508 p. : _bcol. ill. ; _c28 cm. |
||
| 526 | _aMARK333 | ||
| 650 |
_aCommunication in marketing _9165 |
||
| 650 |
_aAdvertising _9669 |
||
| 700 |
_aBaack, Donald _915055 |
||
| 856 |
_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/19ktvkt/alma991003605400506666 _zEbook |
||
| 942 | _cEBOOK | ||