| 000 | 01361nam a22002178i 4500 | ||
|---|---|---|---|
| 999 |
_c38347 _d38347 |
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| 001 | 019575813 | ||
| 020 | _a9781292452340 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 4 | _a658.8342 SO CO |
| 100 | 1 |
_aSolomon, Michael R. _92416 |
|
| 245 | 1 | 0 |
_aConsumer behavior : _bbuying, having, and being _cMichael R. Solomon |
| 250 | _a14th global ed. | ||
| 260 |
_aHarlow : _bPearson, _cc2023. |
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| 300 |
_a640 p. : _bcol. ill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aSolomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. | ||
| 526 | _aMARK936 | ||
| 650 | 0 |
_aConsumer behavior _9633 |
|
| 856 |
_uhttps://elibrary.gemzplatform.com/lsis _zEbook |
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| 942 |
_2ddc _cREGULAR |
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