| 000 | 01420 a2200277 4500 | ||
|---|---|---|---|
| 008 | 250807b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781473791343 | ||
| 082 | _a658.0072 QU BU | ||
| 100 | _aQuinlan, Christina | ||
| 245 | 1 | 0 |
_aBusiness research methods _cChristina Quinlan, Barry J. Babin, Jon Carr, Mitch Griffin, William G. Zikmund |
| 250 | _a3rd. ed. | ||
| 260 |
_aAndover, Hampshire, UK : _bSouth-Western Cengage Learning, _cc2024. |
||
| 300 |
_axxvii, 489 p. : _bcol. ill ; _c24 cm. |
||
| 520 | _aChristina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks. | ||
| 526 | _aOPS922, MGNT925, MGNT922 | ||
| 650 | 7 |
_aManagement _vResearch |
|
| 650 | 7 |
_aBusiness _vResearch |
|
| 650 | 7 |
_aBusiness _vResearch _vMethodology |
|
| 700 | _aBabin, Barry | ||
| 700 | _aCarr, John | ||
| 700 | _aGriffin, Mitch | ||
| 700 | _aZikmund, William G. | ||
| 856 |
_uhttps://elibrary.gemzplatform.com/4y0v _zEbook |
||
| 999 |
_c38476 _d38476 |
||