| 000 | 01174pam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 090720s2008 sz a b 001 0 eng d | ||
| 020 | _a9782940361458 (trade) | ||
| 020 | _a2940361452 | ||
| 040 |
_aICrlF _cICrlF _dICrlF |
||
| 082 | 0 | 4 |
_a658.8/27 _222 |
| 100 | 1 | _aHealey, Matthew. | |
| 245 | 1 | 0 |
_aWhat is branding? / _cMatthew Healey. |
| 260 |
_aMies, Switzerland : _bRotoVision, _cc2008. |
||
| 300 |
_a256 p. : _bill. (chiefly col ; _c23 cm. |
||
| 490 | 1 | _aEssential design handbooks | |
| 500 | _aCover title. | ||
| 504 | _aIncludes bibliographical references (p. 250-251) and index. | ||
| 520 | _aA comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aProduct management. | |
| 650 | 7 |
_aBrand name products. _2sears. |
|
| 650 | 7 |
_aProduct management. _2sears. |
|
| 830 | 0 | _aEssential design handbooks. | |
| 005 | 20170126093526.0 | ||
| 001 | 21436 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3907 _d3907 |
||