| 000 | 00935cam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 071102s2008 nyuaf b 001 0 eng | ||
| 010 | _a 2007045418 | ||
| 020 | _a9780805864557 (alk. paper) | ||
| 020 | _a0805864555 (alk. paper) | ||
| 020 | _a9780805864540 (hbk.) | ||
| 020 | _a0805864547 (hbk.) | ||
| 035 |
_a(OCoLC)181072576 _z(OCoLC)176945513 |
||
| 035 | _a(OCoLC)ocn181072576 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.1255 _b.B39 2008 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 | _aBatey, Mark. | |
| 245 | 1 | 0 |
_aBrand meaning / _cMark Batey. |
| 260 |
_aNew York : _bRoutledge, _cc2008. |
||
| 300 |
_axix, 257 p., [2] p. of plates : _bill. (some col ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 225-232) and indexes. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aProduct management. | |
| 005 | 20170126093527.0 | ||
| 001 | 21445 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3916 _d3916 |
||