| 000 | 01561cam a2200373 a 4500 | ||
|---|---|---|---|
| 008 | 070920s2008 nyua b 001 0 eng | ||
| 010 | _a 2007038216 | ||
| 020 | _a9780415965002 (hardback : alk. paper) | ||
| 020 | _a0415965004 (hardback : alk. paper) | ||
| 020 | _a9780415965019 (pbk. : alk. paper) | ||
| 020 | _a0415965012 (pbk. : alk. paper) | ||
| 020 | _a9780203933169 (ebook) | ||
| 020 | _a0203933168 (ebook) | ||
| 035 | _a(OCoLC)ocn173243806 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.1265 _b.H376 2008 |
| 082 | 0 | 0 |
_a658.8/72 _222 |
| 100 | 1 |
_aHarris, Lisa, _d1968- |
|
| 245 | 1 | 0 |
_aMarketing the e-business / _cby Lisa Harris and Charles Dennis. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2008. |
||
| 300 |
_axx, 341 p. : _bill ; _c23 cm. |
||
| 490 | 1 | _aRoutledge e-business series | |
| 504 | _aIncludes bibliographical references (p. 329-338) and index. | ||
| 505 | 0 | _aHistory, definitions and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategies -- E- consumer behaviour -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from 'clicks' to 'clicks and bricks'? -- E-marketing planning -- The future of e-marketing. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aElectronic commerce. | |
| 700 | 1 |
_aDennis, Charles, _q(Charles E.) |
|
| 830 | 0 | _aRoutledge e-business series. | |
| 005 | 20170126093528.0 | ||
| 001 | 21456 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c3927 _d3927 |
||