000 00829cam a2200253 a 4500
999 _c3963
_d3963
001 21492
010 _a 2008039035
020 _a9780073404707 (alk. paper)
020 _a0073404705 (alk. paper)
040 _aDLC
082 0 0 _a658.8/3
100 1 _aHair, Joseph F.
_936875
245 1 0 _aMarketing research :
_bin a digital information environment /
_cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 _a4th ed.
260 _aBoston :
_bMcGraw-Hill Irwin,
_cc2009.
300 _axxiv, 690 p. :
_bcol. ill ;
_c27 cm.
500 _aSubtitle on 3rd ed., 2006 varies.
504 _aIncludes bibliographical references (p. 651-661) and indexes.
526 _aMARK205
650 0 _aMarketing research.
_9123
700 1 _aBush, Robert P.
_933064
700 1 _aOrtinau, David J.
_933063
942 _cREGULAR
_2ddc