000 01813pam a2200361 a 4500
008 090109s2009 mauab 001 0 eng
010 _a 2009000872
020 _a9780137152223 (pbk. : alk. paper)
020 _a0137152221 (pbk. : alk. paper)
035 _a(OCoLC)ocn262433512
040 _aDLC
_cDLC
_dBTCTA
_dYDXCP
_dC#P
_dBWX
_dOCLCA
_dCDX
_dDLC
_dICrlF
050 0 0 _aHD30.37
_b.S49 2009
082 0 0 _a658.8/72
_222
100 1 _aShih, Clara Chung-wai.
245 1 4 _aThe Facebook era :
_btapping online social networks to build better products, reach new audiences, and sell more stuff /
_cClara Shih ; [foreword by Marc Benioff].
260 _aBoston :
_bPrentice Hall,
_cc2009.
300 _axiv, 236 p. :
_bill., map ;
_c23 cm.
500 _aIncludes index.
505 0 _aThe fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
510 0 _aLibrary Journal.
520 _aExplains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
521 2 _aAdult
_bFollett Library Resources.
630 0 0 _aFacebook (Electronic resource)
630 0 7 _aFacebook (Electronic resource)
_2sears
650 0 _aBusiness enterprises
_xComputer networks.
650 0 _aOnline social networks.
650 7 _aBusiness enterprises
_xComputer networks.
_2sears.
650 7 _aSocial networking.
_2sears.
005 20170126093535.0
001 21554
003 UOWD
942 _cREGULAR
999 _c4025
_d4025