000 | 01813pam a2200361 a 4500 | ||
---|---|---|---|
008 | 090109s2009 mauab 001 0 eng | ||
010 | _a 2009000872 | ||
020 | _a9780137152223 (pbk. : alk. paper) | ||
020 | _a0137152221 (pbk. : alk. paper) | ||
035 | _a(OCoLC)ocn262433512 | ||
040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dOCLCA _dCDX _dDLC _dICrlF |
||
050 | 0 | 0 |
_aHD30.37 _b.S49 2009 |
082 | 0 | 0 |
_a658.8/72 _222 |
100 | 1 | _aShih, Clara Chung-wai. | |
245 | 1 | 4 |
_aThe Facebook era : _btapping online social networks to build better products, reach new audiences, and sell more stuff / _cClara Shih ; [foreword by Marc Benioff]. |
260 |
_aBoston : _bPrentice Hall, _cc2009. |
||
300 |
_axiv, 236 p. : _bill., map ; _c23 cm. |
||
500 | _aIncludes index. | ||
505 | 0 | _aThe fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business. | |
510 | 0 | _aLibrary Journal. | |
520 | _aExplains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services. | ||
521 | 2 |
_aAdult _bFollett Library Resources. |
|
630 | 0 | 0 | _aFacebook (Electronic resource) |
630 | 0 | 7 |
_aFacebook (Electronic resource) _2sears |
650 | 0 |
_aBusiness enterprises _xComputer networks. |
|
650 | 0 | _aOnline social networks. | |
650 | 7 |
_aBusiness enterprises _xComputer networks. _2sears. |
|
650 | 7 |
_aSocial networking. _2sears. |
|
005 | 20170126093535.0 | ||
001 | 21554 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c4025 _d4025 |