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020 _a0230203299 (pbk.)
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050 0 0 _aHD59
_b.C35 2009
082 0 4 _a659.2
_222
100 1 _aCain, Sandra
245 1 0 _aKey concepts in public relations
_cSandra Cain
260 _aBasingstoke :
_bPalgrave Macmillan,
_cc2009.
300 _axi, 251 p. :
_bill ;
_c22 cm.
490 1 _aPalgrave key concepts
504 _aIncludes bibliographical references and index.
650 0 _aPublic relations
_vDictionaries
526 0 _aMMC930; MMC931; MMC932; MMC933
520 _aAn in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease.&nbspSuggestions for further reading help to consolidate knowledge&nbspand&nbspaids&nbspand understanding.
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