| 000 | 01834pam a2200385 a 4500 | ||
|---|---|---|---|
| 008 | 081030s2009 enka b 001 0 eng | ||
| 010 | _a 2008046589 | ||
| 015 |
_aGBA8A9118 _2bnb |
||
| 016 | 7 |
_a014753891 _2Uk |
|
| 020 | _a9780230520936 (pbk.) | ||
| 020 | _a0230520936 (pbk.) | ||
| 035 | _a(OCoLC)ocn237885777 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWK _dBWX _dYBM _dUKM _dCDX _dDLC _dICrlF |
||
| 050 | 0 | 0 |
_aHD9980.5 _b.B358 2009 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aBaron, Steve _q(J. Steve) |
|
| 245 | 1 | 0 |
_aServices marketing : _btext and cases / _cSteve Baron, Kim Harris, Toni Hilton. |
| 250 | _a3rd ed. | ||
| 260 |
_aBasingstoke, Hampshire, UK ; _aNew York : _bPalgrave Macmillan, _c2009. |
||
| 300 |
_axvii, 358 p. : _bill ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies. | |
| 520 | _aAn exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing _vCase studies. |
|
| 650 | 7 |
_aService industries _xMarketing. _2sears. |
|
| 650 | 7 |
_aService industries _xMarketing _vCase studies. _2sears. |
|
| 700 | 1 | _aHarris, Kim. | |
| 700 | 1 | _aHilton, Toni. | |
| 005 | 20170126093538.0 | ||
| 001 | 21595 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c4063 _d4063 |
||