000			01580cam a2200289 a 4500
008			070705s2008 njua b 001 0 eng
010			_a 2007027915
020			_a0132352214 (hbk. : alk. paper)
020			_a9780132352215 (hbk. : alk. paper)
035			_a(OCoLC)ocn156891919
035			_a(OCoLC)156891919 _z(OCoLC)154806636
040			_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dC#P _dDLC
050	0	0	_aHF5415.5 _b.K863 2008
082	0	0	_a658.8/12 _222
100	1		_aKumar, V., _d1957-
245	1	0	_aManaging customers for profit : _bstrategies to increase profits and build loyalty / _cV. Kumar.
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2008.
300			_axx, 296 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.
650		0	_aCustomer relations _xManagement.
650		0	_aProfit.
005			20170126093538.0
001			21600
003			UOWD
942			_cREGULAR
999			_c4068 _d4068