| 000 | 00958cam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 081023s2009 enka b 001 0 eng | ||
| 010 | _a 2008046446 | ||
| 020 | _a9780273717225 (pbk. : alk. paper) | ||
| 020 | _a0273717227 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn263498380 | ||
| 040 |
_aDLC _cDLC _dBWKUK _dBWK _dCDX _dYDXCP _dBTCTA _dHEBIS _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.F55 2009 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aMarketing communications : _binteractivity, communities and content / _cChris Fill. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2009. |
||
| 300 |
_axxxvii, 558 p. : _bcol. ill ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aSales promotion. | |
| 005 | 20170126093539.0 | ||
| 001 | 21609 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c4077 _d4077 |
||