| 000 | 01317cam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | 080718s2009 enka b 001 0 eng | ||
| 010 | _a 2008031536 | ||
| 020 | _a9780415251259 (hbk.) | ||
| 020 | _a0415251257 (hbk.) | ||
| 020 | _a9780415251266 (pbk.) | ||
| 020 | _a0415251265 (pbk.) | ||
| 020 | _a9780203493199 (ebook) | ||
| 020 | _a0203493192 (ebook) | ||
| 035 | _a(OCoLC)ocn234260177 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBWK _dYDXCP _dC#P _dCDX _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.M132 2009 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aMacRury, Iain. | |
| 245 | 1 | 0 |
_aAdvertising / _cIain MacRury. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2009. |
||
| 300 |
_axvii, 318 p. : _bill ; _c22 cm. |
||
| 490 | 1 | _aRoutledge introductions to media and communications | |
| 504 | _aIncludes bibliographical references (p. [289]-314) and index. | ||
| 505 | 0 | _aAdvertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology. | |
| 650 | 0 | _aAdvertising. | |
| 830 | 0 | _aRoutledge introductions to media and communications. | |
| 005 | 20170126093541.0 | ||
| 001 | 21641 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c4107 _d4107 |
||