000			01675cam a2200277 a 4500
008			081208s2009 maua b 001 0 eng
010			_a 2008051751
020			_a9781422124826 (hardcover : alk. paper)
020			_a1422124827 (hardcover : alk. paper)
035			_a(OCoLC)ocn213312343
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dCDX _dIAI _dDLC
050	0	0	_aHC79.T4 _bV465 2009
082	0	0	_a658.5/14 _222
100	1		_aVerganti, Roberto.
245	1	0	_aDesign-driven innovation : _bchanging the rules of competition by radically innovating what things mean / _cRoberto Verganti.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2009.
300			_axv, 272 p. : _bill ; _c25 cm.
504			_aIncludes bibliographical references (p. [241]-259) and index.
505	0		_aDesign-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
650		0	_aTechnological innovations.
650		0	_aIndustrial management.
005			20170126093551.0
001			21763
003			UOWD
942			_cREGULAR
999			_c4229 _d4229