000			01879cam a2200325 a 4500
008			090528s2009 enka b 001 0 eng
010			_a 2009021630
015			_aGBA904286 _2bnb
016	7		_a014877603 _2Uk
020			_a9780470743027 (cloth)
020			_a0470743026 (cloth)
035			_a(OCoLC)ocn276340579
040			_aDLC _cDLC _dUKM _dBTCTA _dYDXCP _dBWKUK _dBWK _dSGB _dBWX _dDLC
050	0	0	_aHF5415 _b.A743 2009
082	0	0	_a658.8 _222
100	1		_aArnold, Chris.
245	1	0	_aEthical marketing and the new consumer / _cChris Arnold.
260			_aChichester, U.K. : _bWiley, _c2009.
300			_axv, 272 p. : _bill ; _c21 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
520			_aEthical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
650		0	_aMarketing _xMoral and ethical aspects.
650		0	_aNew Age consumers.
526	0		_aHDR974
005			20170126093556.0
001			21816
003			UOWD
942			_cREGULAR
999			_c4282 _d4282