| 000 | 01404pam a2200349 a 4500 | ||
|---|---|---|---|
| 008 | 090105s2008 nyua b 001 0 eng d | ||
| 020 | _a9781401309664 (pbk.) | ||
| 020 | _a1401309666 | ||
| 040 |
_aICrlF _cICrlF _dICrlF |
||
| 050 | 4 |
_aHF5415.127 _b.A54 2008 |
|
| 082 | 0 | 4 |
_a658.8/02 _222 |
| 100 | 1 |
_aAnderson, Chris, _d1961- |
|
| 245 | 1 | 4 |
_aThe long tail : _bwhy the future of business is selling less of more / _cChris Anderson. |
| 250 | _a1st pbk. ed. | ||
| 260 |
_aNew York : _bHyperion, _cc2008. |
||
| 300 |
_axii, 267 p. : _bill ; _c21 cm. |
||
| 500 | _a"Longer, includes a new chapter: the long tail of marketing"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aDescribes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 650 | 7 |
_aMarketing. _2sears. |
|
| 650 | 7 |
_aInternet marketing. _2sears. |
|
| 650 | 7 |
_aMarketing _xTechnological innovations. _2sears. |
|
| 526 | 0 |
_aMARK301 _5UOWD |
|
| 005 | 20170126093556.0 | ||
| 001 | 21823 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c4289 _d4289 |
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