| 000 | 01193pam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 100812s2008 at a b 001 0 eng d | ||
| 020 | _a9781741755992 (pbk.) | ||
| 020 | _a1741755999 | ||
| 040 |
_aICrlF _cICrlF _dICrlF |
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| 050 | 4 |
_aHF5822 _b.S84 2008 |
|
| 082 | 0 | 4 |
_a659.1/01/9 _222 |
| 100 | 1 | _aSutherland, Max. | |
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn't, and why / _cMax Sutherland. |
| 250 | _aRev. 3rd international ed. | ||
| 260 |
_aCrows Nest, NSW, Australia : _bAllen & Unwin, _c2008. |
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| 300 |
_axii, 366 p. : _bill ; _c23 cm. |
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| 504 | _aIncludes bibliographical references (p. 338-356) and index. | ||
| 520 | _aMax Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 | _aConsumer behavior. | |
| 650 | 7 |
_aAdvertising _xPsychological aspects. _2sears. |
|
| 650 | 7 |
_aConsumers. _2sears. |
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| 526 | 0 | _aMARK940 | |
| 005 | 20170126093558.0 | ||
| 001 | 21850 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c4316 _d4316 |
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