| 000 | 01096cam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | 081020s2010 mau b 001 0 eng | ||
| 010 | _a 2008044958 | ||
| 020 | _a9780073381107 (alk. paper) | ||
| 020 | _a0073381101 (alk. paper) | ||
| 020 | _a9780077294106 (alk. paper) | ||
| 020 | _a0077294106 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.33.U6 _bH38 2010 |
| 082 | 0 | 0 |
_a658.8/3420973 _222 |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_axxii, 778 p. : _bill ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
| 700 | 1 | _aMothersbaugh, David L. | |
| 526 | 0 |
_aMARK217 _5UOWD |
|
| 005 | 20170126093601.0 | ||
| 001 | 21877 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c4343 _d4343 |
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