000 01711cam a2200325 a 4500
008 080611s2009 njua b 001 0 eng
010 _a 2008025903
020 _a9780136033240
020 _a0136033245
035 _a(OCoLC)ocn209665293
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dC#P
_dBWX
_dDLC
050 0 0 _aHF5548.32
_b.T87 2009
082 0 0 _a658.8/72
_222
100 1 _aTurban, Efraim.
240 1 0 _aIntroduction to e-commerce
245 1 0 _aIntroduction to electronic commerce /
_cEfraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].
250 _a2nd ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2009.
300 _axliii, 578 p. :
_bcol. ill ;
_c26 cm.
500 _aPrev. ed. published under title: Introduction to e-commerce.
504 _aIncludes bibliographical references (p. 521-544) and index.
505 0 _aOverview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
650 0 _aElectronic commerce.
700 1 _aKing, David R.
700 1 _aLang, Judy,
_d1950-
005 20170126093604.0
001 21929
003 UOWD
942 _cREGULAR
999 _c4395
_d4395