000 | 01413pam a2200337 a 4500 | ||
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001 | 22217 | ||
008 | 210503b xxu||||| |||| 00| 0 eng d | ||
010 | _a 2009035908 | ||
020 | _a9780470504543 | ||
020 | _a0470504544 (trade) | ||
040 | _aDLC | ||
082 | 0 | 0 | _a658.8/3 |
100 | 1 |
_aJeffery, Mark, _d1965- _9126 |
|
245 | 1 | 0 |
_aData-driven marketing : _bthe 15 metrics everyone in marketing should know _cMark Jeffery |
260 |
_aHoboken, NJ : _bWiley, _cc2010. |
||
300 |
_axxi, 298 p. : _bill ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 276-283) and index. | ||
520 | _aExplains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes. | ||
521 | 2 | _aAdult | |
526 | 0 | _aTBS982, MARK904, MARK804 | |
526 | 0 | _aMARK901 | |
526 | 0 | _aTBS804 | |
650 | 0 |
_aMarketing research _9123 |
|
650 | 0 |
_aMarketing _xMathematical models _9124 |
|
650 | 0 |
_aMarketing _vCase studies _9127 |
|
650 | 7 |
_aMarketing _xResearch _9128 |
|
650 | 7 |
_aMarketing _xMathematical models _9124 |
|
650 | 7 |
_aMarketing _vCase studies _9127 |
|
856 |
_uhttps://ebookcentral.proquest.com/lib/uow/detail.action?docID=485632&pq-origsite=primo _zEbook |
||
942 |
_cREGULAR _2ddc |