000			01413pam a2200337 a 4500
999			_c4677 _d4677
008			210503b xxu||||| |||| 00| 0 eng d
010			_a 2009035908
020			_a9780470504543
020			_a0470504544 (trade)
082	0	0	_a658.8/3
100	1		_aJeffery, Mark, _d1965- _9126
245	1	0	_aData-driven marketing : _bthe 15 metrics everyone in marketing should know _cMark Jeffery
260			_aHoboken, NJ : _bWiley, _cc2010.
300			_axxi, 298 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references (p. 276-283) and index.
520			_aExplains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
526	0		_aTBS982, MARK904, MARK804
526	0		_aMARK901
526	0		_aTBS804
650		0	_aMarketing research _9123
650		0	_aMarketing _xMathematical models _9124
650		0	_aMarketing _vCase studies _9127
650		7	_aMarketing _xResearch _9128
650		7	_aMarketing _xMathematical models _9124
650		7	_aMarketing _vCase studies _9127
856			_uhttps://ebookcentral.proquest.com/lib/uow/detail.action?docID=485632&pq-origsite=primo _zEbook