000			01278cam a2200277 a 4500
999			_c4702 _d4702
001			22243
008			180205b xxu||||| |||| 00| 0 eng d
010			_a 2009040210
020			_a9780137058297 (hbk. : alk. paper)
020			_a0137058292 (hbk. : alk. paper)
040			_aDLC
082	0	0	_a658.8/3
245	0	0	_aMarketing metrics : _bthe definitive guide to measuring marketing performance / _cPaul W. Farris ... [et al.].
250			_a2nd ed.
260			_aUpper Saddle River, N.J. : _bFT Press, _cc2010.
300			_axv, 414 p. : _bill ; _c24 cm.
500			_aRev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
526	0		_aMARK935,TBS982, MARK904 MARK804
526	0		_aTBS804
650		0	_aMarketing research. _9123
650		0	_aMarketing _xMathematical models. _9124
700	1		_aFarris, Paul _9125
942			_cREGULAR _2ddc