| 000 | 01082nam a2200349 a 4500 | ||
|---|---|---|---|
| 008 | 100925s2010 nyua 001 0 eng d | ||
| 010 | _a 2010655090 | ||
| 015 |
_aGBA953628 _2bnb |
||
| 016 | 7 |
_a015270375 _2Uk |
|
| 020 | _a9780071627962 (pbk.) | ||
| 020 | _a0071627960 (pbk.) | ||
| 035 | _a(OCoLC)ocn277205846 | ||
| 037 | _bMcGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 | ||
| 040 |
_aUKM _beng _cUKM _dBTCTA _dYDXCP _dBWX _dCLE _dPX0 _dOCLCQ _dQBX _dTOH _dUKMGB _dOCLCQ _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415 _b.C2535 2010 |
| 100 | 1 | _aCallen, Barry. | |
| 245 | 1 | 0 |
_aManager's guide to marketing, advertising, and publicity / _cBarry Callen. |
| 246 | 3 | 0 | _aMarketing, advertising, and publicity |
| 260 |
_aNew York : _bMcGraw Hill, _cc2010. |
||
| 300 |
_axviii, 250 p. : _bill ; _c23 cm. |
||
| 490 | 1 | _aBriefcase books | |
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aPublicity. | |
| 830 | 0 | _aBriefcase book. | |
| 005 | 20170126093630.0 | ||
| 001 | 22245 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
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_c4704 _d4704 |
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