| 000 | 00870cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 090719s2010 caua b 001 0 eng | ||
| 020 | _a9781849201469 | ||
| 020 | _a9781849201469 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.H185 2010 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aHackley, Christopher E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _bin integrated marketing communications / _cChris Hackley. |
| 250 | _a2nd ed. | ||
| 260 |
_aLos Angeles : _bSage Publications, _cc2010. |
||
| 300 |
_axvii, 333 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [311]-322) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xSocial aspects. |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 005 | 20170126093636.0 | ||
| 001 | 22325 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c4783 _d4783 |
||