000 | 01509nam a22002778a 4500 | ||
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999 |
_c4843 _d4843 |
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001 | 22386 | ||
010 | _a 2010022588 | ||
020 | _a9780765626318 (pbk. : alk. paper) | ||
040 | _aDLC | ||
082 | 0 | 0 | _a650.072 |
100 | 1 |
_aHair, Joseph F. _961333 |
|
245 | 0 | 0 |
_aEssentials of business research methods / _cby Joseph F. Hair Jr. ... [et al.]. |
250 | _a2nd ed. | ||
260 |
_aArmonk, N.Y. : _bM.E. Sharpe, Inc., _c2011. |
||
300 |
_axviii, 477 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results. | |
526 | _aHDR900, OPS922 | ||
650 | 0 |
_aBusiness _xResearch. _9481 |
|
700 |
_aCelsi, Mary Wolfinbarger. _98815 |
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700 |
_aMoney, Arthur H. _961334 |
||
700 |
_aSamouel, Phillip. _961335 |
||
700 |
_aPage, Michael J. _98820 |
||
856 |
_uhttps://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6 _zLocation Map |
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942 |
_cREGULAR _2ddc |