000 01509nam a22002778a 4500
999 _c4843
_d4843
001 22386
010 _a 2010022588
020 _a9780765626318 (pbk. : alk. paper)
040 _aDLC
082 0 0 _a650.072
100 1 _aHair, Joseph F.
_961333
245 0 0 _aEssentials of business research methods /
_cby Joseph F. Hair Jr. ... [et al.].
250 _a2nd ed.
260 _aArmonk, N.Y. :
_bM.E. Sharpe, Inc.,
_c2011.
300 _axviii, 477 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
505 0 _aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.
526 _aHDR900, OPS922
650 0 _aBusiness
_xResearch.
_9481
700 _aCelsi, Mary Wolfinbarger.
_98815
700 _aMoney, Arthur H.
_961334
700 _aSamouel, Phillip.
_961335
700 _aPage, Michael J.
_98820
856 _uhttps://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6
_zLocation Map
942 _cREGULAR
_2ddc