000			01412pam a2200301 a 4500
008			081124s2009 nyua 000 0 eng
010			_a 2008050920
020			_a9781427798619 (trade)
020			_a1427798613
040			_aDLC _cDLC _dICrlF
050	0	0	_aHF5827.95 _b.S47 2009
082	0	0	_a659.13/3 _222
100	1		_aSernovitz, Andy.
245	1	0	_aWord of mouth marketing : _bhow smart companies get people talking / _cAndy Sernovitz ; [foreword by Seth Godin ; afterword by Guy Kawasaki].
250			_aRev. ed.
260			_aNew York : _bKaplan, _cc2009.
300			_axxiii, 206 p. : _bill ; _c24 cm.
505	0		_aWhat is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
520			_aA comprehensive guide to word of mouth marketing that explains how companies can use word of mouth to build product recognition, customer loyalty, and company profits.
521	2		_aAdult _bFollett Library Resources.
526			_aHDR974
650		0	_aWord-of-mouth advertising.
650		7	_aAdvertising. _2sears.
005			20170126093644.0
001			22424
003			UOWD
942			_cREGULAR
999			_c4881 _d4881