000 00877cam a22002774a 4500
008 010920s2002 nyu b 001 0 eng
010 _a 2001046819
020 _a047140179X (cloth : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aGT3405
_b.H69 2002
082 0 0 _a658.4/56
_221
100 1 _aHoyle, Leonard H.
245 1 0 _aEvent marketing :
_bhow to successfully promote events, festivals, conventions, and expositions /
_cLeonard H. Hoyle.
260 _aNew York :
_bJ. Wiley,
_cc2002.
300 _axxiv, 224 p ;
_c25 cm.
490 1 _aThe Wiley event management series
504 _aIncludes bibliographical references (p. 209-215) and index.
650 0 _aSpecial events
_xMarketing.
830 4 _aThe Wiley event management series.
526 0 _aHDR974
005 20170126093646.0
001 22444
003 UOWD
942 _cREGULAR
999 _c4901
_d4901