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050 0 0 _aHD60
_b.W35 2010
082 0 0 _a658.4/08
_222
100 1 _aWales, Andy.
245 1 0 _aBig business, big responsibilities :
_bfrom villains to visionaries : how companies are tackling the world's greatest challenges /
_cAndy Wales, Matthew Gorman, Dunstan Hope.
260 _aBasingstoke, Hampshire [England] ;
_aNew York :
_bPalgrave Macmillan,
_c2010.
300 _aviii, 184 p ;
_c24 cm.
504 _aIncludes bibliographical references (p. 172-177) and index.
505 0 _aThe scale of the challenge for change -- Changing course: how big business began to lead -- The new collaboration zone -- Beware the power of the naysayers -- Looking beyond the label -- New responsibilities in the networked age -- Innovation, regulation and complexity -- Who is driving change? -- The government of big business -- Everyday champions -- Conclusion: the view from here : a vision for successful companies in a sustainable world.
520 _aLeading business are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development. This book shares the inside track on why some of the world's best known brands are doing this not as philanthropy but as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success.--[book cover].
650 0 _aSocial responsibility of business.
650 0 _aBig business
_xMoral and ethical aspects.
700 1 _aGorman, Matthew.
700 1 _aHope, Dunstan.
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