000			02596cam a2200337 a 4500
008			100520s2010 inua 001 0 eng
010			_a 2010018994
015			_aGBB002190 _2bnb
016	7		_a015455451 _2Uk
020			_a9780789742841 (pbk.) _c$24.99
020			_a0789742845 (pbk.)
035			_a(OCoLC)ocn430053798
040			_aDLC _cDLC _dBTCTA _dC#P _dABG _dBWX _dCDX _dYDXCP _dUKM _dHEBIS _dDLC
050	0	0	_aHF5415.1265 _b.E93 2010
082	0	0	_a658.8/72 _222
100	1		_aEvans, Liana Li.
245	1	0	_aSocial media marketing : _bstrategies for engaging in Facebook, Twitter & other social media / _cLiana "Li" Evans.
260			_aIndianapolis, Ind. : _bQue, _cc2010.
300			_aviii, 342 p. : _bill ; _c23 cm.
500			_aIncludes index.
505	0		_aThe basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aOnline social networks.
526	0		_aMMC928
520			_aProfit Big from Social Media: Strategies and Solutions That Work! nbsp; Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today's hottest new social media sites and platforms! nbsp; Topics include * Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more * Define goals and customize strategy to maximize Return on Conversation (ROC) * Understand the whole conversation about you and all the communities you serve * Manage legal, compliance, and ethical challenges * Plan social media policies for your company's employees * Extend customer service into social media * Maintain consistent branding and messaging * Complement your SEO, PPC, offline marketing, and PR efforts * Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy nbsp;
005			20170126093653.0
001			22533
003			UOWD
942			_cREGULAR
999			_c4988 _d4988